Marketing research text and cases

书目详细资料
Main Authors:	Boyd, Harper W. (Author), Westfall, Ralph L. (Author), Stasch, Stanley F. (Author)
格式:	图书
语言:	英语
出版:	Homewood, Illinois Richard D. Irwin, Inc. 1981.
版:	Fifth edition.
主题:	Marketing research. Marketing research > Case studies.