Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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書目詳細資料
Main Authors: Bearden, William O. 1945- (Author), Netemeyer, Richard G. 1956- (Author), Mobley, Mary F. (Author)
格式: 圖書
語言:English
出版: Newberry Park, Calif. Sage Publications ©1993.
主題:
Marketing research.
Consumer behavior > Research.