Psychological principles of marketing and consumer behavior

Psychological principles of marketing and consumer behavior

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书目详细资料
主要作者: Britt, Steuart Henderson 1907- (Author)
格式: 图书
语言:English
出版: Lexington, Massachusetts Lexington Books ©1978.
主题:
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Motivation research (Marketing)
Consumers > Psychology.