APA-Zitierstil (7. Ausg.)

Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy (Fourth edition.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior and Marketing Strategy. Fourth edition. Chicago: Irwin, 1996.

MLA-Zitierstil (9. Ausg.)

Peter, J. Paul, und Jerry C. Olson. Consumer Behavior and Marketing Strategy. Fourth edition. Irwin, 1996.