Cita APA (7th ed.)

Peter, J. P., & Olson, J. C. (1996). Consumer behavior and marketing strategy (Fourth edition.). Irwin.

Cita Chicago (17th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. Fourth edition. Chicago: Irwin, 1996.

Cita MLA (9th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. Fourth edition. Irwin, 1996.