Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

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Detalles Bibliográficos
Main Authors: Peter, J. Paul (Author), Olson, Jerry C. (Jerry Corrie) 1944- (Author)
Formato: Libro
Idioma:English
Publicado: Chicago Irwin ©1996.
Edición:Fourth edition.
Series:Irwin series in marketing
Subjects:
Consumer behavior.
Marketing.