Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

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Xehetasun bibliografikoak
Egile Nagusiak: Peter, J. Paul (Egilea), Olson, Jerry C. (Jerry Corrie) 1944- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Chicago Irwin ©1996.
Edizioa:Fourth edition.
Saila:Irwin series in marketing
Gaiak:
Consumer behavior.
Marketing.