Cases in marketing management and strategy an Asia-Pacific perspective

Cases in marketing management and strategy an Asia-Pacific perspective

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Detalles Bibliográficos
Autores principales: Quelch, John A. (Autor), Leong, Siew Meng (Autor), Ang, Swee Hoon (Autor), Tan, Chin Tiong (Autor)
Formato: Libro
Lenguaje:English
Publicado: Singapore Prentice Hall ©1996.
Materias:
Marketing > Asia > Case studies.
Marketing > Asia > Management > Case studies.