Cases in marketing management and strategy an Asia-Pacific perspective

Cases in marketing management and strategy an Asia-Pacific perspective

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מידע ביבליוגרפי
Main Authors: Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
פורמט: ספר
שפה:English
יצא לאור: Singapore Prentice Hall ©1996.
נושאים:
Marketing > Asia > Case studies.
Marketing > Asia > Management > Case studies.