Cases in marketing management and strategy an Asia-Pacific perspective

Bibliographic Details
Main Authors:	Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
Format:	Book
Language:	English
Published:	Singapore Prentice Hall ©1996.
Subjects:	Marketing > Asia > Case studies. Marketing > Asia > Management > Case studies.