Cases in marketing management and strategy an Asia-Pacific perspective

Cases in marketing management and strategy an Asia-Pacific perspective

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Bibliografiske detaljer
Main Authors: Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
Format: Bog
Sprog:English
Udgivet: Singapore Prentice Hall ©1996.
Fag:
Marketing > Asia > Case studies.
Marketing > Asia > Management > Case studies.