Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Manylion Llyfryddiaeth
Prif Awduron: O'Guinn, Thomas C. (Awdur), Allen, Chris T. (Awdur), Semenik, Richard J. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Mason, Ohio Thomson/South-Western ©2003.
Rhifyn:Third edition.
Pynciau:
Advertising.
Advertising media planning.