Advertising and integrated brand promotion

Detalhes bibliográficos
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Mason, Ohio Thomson/South-Western ©2003.
Edição:	Third edition.
Assuntos:	Advertising. Advertising media planning.