APA-Zitierstil (7. Ausg.)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (Third edition.). Thomson/South-Western.

Chicago-Zitierstil (17. Ausg.)

O'Guinn, Thomas C., Chris T. Allen, und Richard J. Semenik. Advertising and Integrated Brand Promotion. Third edition. Mason, Ohio: Thomson/South-Western, 2003.

MLA-Zitierstil (9. Ausg.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. Third edition. Thomson/South-Western, 2003.