Consumer behavior

Bibliographic Details
Main Authors:	Robertson, Thomas S. (Author), Zielinski, Joan 1948- (Author), Ward, Scott 1942- (Author)
Format:	Book
Language:	English
Published:	Glenview, Illinois Scott, Foresman and Company ©1984.
Series:	Scott, Foresman series in marketing
Subjects:	Consumers. Motivation research (Marketing)