Principles of marketing

書目詳細資料
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
格式:	圖書
語言:	英语
出版:	Englewood Cliffs, New Jersey Prentice-Hall [1994]
版:	Sixth edition.
叢編:	The Prentice Hall series in marketing
主題:	Marketing.