Azala

Marketing management a strategic, decision-making approach

Xehetasun bibliografikoak
Egile Nagusiak: Boyd, Harper W. Jr (Egilea), Walker, Orville C., Jr (Egilea), Mullins, John (Egilea), Larreche, Jean-Claude (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: New York McGraw-Hill/Irwin ©2002.
Edizioa:Fourth edition.
Saila:The McGraw-Hill/Irwin series in marketing
Gaiak:
Marketing > Management.