Marketing management a strategic, decision-making approach
| Autores principales: | , , , |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York
McGraw-Hill/Irwin
©2002.
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| Edición: | Fourth edition. |
| Colección: | The McGraw-Hill/Irwin series in marketing
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| Materias: |