Marketing management a strategic, decision-making approach

Marketing management a strategic, decision-making approach

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Detalles Bibliográficos
Autores principales: Boyd, Harper W. Jr (Autor), Walker, Orville C., Jr (Autor), Mullins, John (Autor), Larreche, Jean-Claude (Autor)
Formato: Libro
Lenguaje:English
Publicado: New York McGraw-Hill/Irwin ©2002.
Edición:Fourth edition.
Colección:The McGraw-Hill/Irwin series in marketing
Materias:
Marketing > Management.