Marketing management a strategic, decision-making approach

Marketing management a strategic, decision-making approach

Show all versions (4)
Bibliografske podrobnosti
Main Authors: Boyd, Harper W. Jr (Author), Walker, Orville C., Jr (Author), Mullins, John (Author), Larreche, Jean-Claude (Author)
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill/Irwin ©2002.
Izdaja:Fourth edition.
Serija:The McGraw-Hill/Irwin series in marketing
Teme:
Marketing > Management.