APA-Zitierstil (7. Ausg.)

Boyd, H. W. J., Walker, O. C., Jr, Mullins, J., & Larreche, J. (2002). Marketing management: A strategic, decision-making approach (Fourth edition.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Boyd, Harper W. Jr, Orville C. Walker, Jr, John Mullins, und Jean-Claude Larreche. Marketing Management: A Strategic, Decision-making Approach. Fourth edition. New York: McGraw-Hill/Irwin, 2002.

MLA-Zitierstil (9. Ausg.)

Boyd, Harper W. Jr, et al. Marketing Management: A Strategic, Decision-making Approach. Fourth edition. McGraw-Hill/Irwin, 2002.