An introduction to strategic management concepts and cases

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. The author provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic manag...

全面介绍

书目详细资料
主要作者: David, Fred R. (Author)
格式: 图书
语言:English
出版: Singapore Pearson Education South Asia Pte Ltd [2007]
版:Eleventh edition.
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