An introduction to strategic management concepts and cases

The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. The author provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic manag...

Descripció completa

Dades bibliogràfiques
Autor principal: David, Fred R. (Autor)
Format: Llibre
Idioma:English
Publicat: Singapore Pearson Education South Asia Pte Ltd [2007]
Edició:Eleventh edition.
Matèries: