Introduction to advertising and promotion management

Introduction to advertising and promotion management

Xehetasun bibliografikoak
Egile Nagusiak: Belch, George E. (George Edward) (Egilea), Belch, Michael A. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Homewood, Illinois Irwin ©1990.
Gaiak:
Advertising.
Sales promotion.