Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Dades bibliogràfiques
Autors principals: Kotler, Neil G. 1941- (Autor), Kotler, Philip (Autor)
Format: Llibre
Idioma:English
Publicat: San Francisco, California Jossey-Bass Inc., Publishers [1998]
Col·lecció:Jossey-Bass nonprofit and public management series
Matèries:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.