Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Detaylı Bibliyografya
Asıl Yazarlar: Kotler, Neil G. 1941- (Yazar), Kotler, Philip (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: San Francisco, California Jossey-Bass Inc., Publishers [1998]
Seri Bilgileri:Jossey-Bass nonprofit and public management series
Konular:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.