Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Podrobná bibliografie
Hlavní autoři: Kotler, Neil G. 1941- (Autor), Kotler, Philip (Autor)
Médium: Kniha
Jazyk:English
Vydáno: San Francisco, California Jossey-Bass Inc., Publishers [1998]
Edice:Jossey-Bass nonprofit and public management series
Témata:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.