Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Bibliographische Detailangaben
Hauptverfasser: Kotler, Neil G. 1941- (VerfasserIn), Kotler, Philip (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Francisco, California Jossey-Bass Inc., Publishers [1998]
Schriftenreihe:Jossey-Bass nonprofit and public management series
Schlagworte:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.