Museum strategy and marketing designing missions, building audiences, generating revenue and resources

Museum strategy and marketing designing missions, building audiences, generating revenue and resources

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Detalhes bibliográficos
Main Authors: Kotler, Neil G. 1941- (Author), Kotler, Philip (Author)
Formato: Livro
Idioma:English
Publicado em: San Francisco, California Jossey-Bass Inc., Publishers [1998]
Colecção:Jossey-Bass nonprofit and public management series
Assuntos:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.