APA citiranje

Kotler, N. G., & Kotler, P. (1998). Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Jossey-Bass Inc., Publishers.

Chicago Style (17th ed.) Citation

Kotler, Neil G., and Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco, California: Jossey-Bass Inc., Publishers, 1998.

MLA citiranje

Kotler, Neil G., and Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass Inc., Publishers, 1998.