Consumer behavior implications for marketing strategy

书目详细资料
Main Authors:	Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
格式:	图书
语言:	英语
出版:	Chicago, Ill. Richard D. Irwin, Inc. ©1995.
版:	Sixth edition.
丛编:	The Irwin series in marketing
主题:	Consumer behavior > United States. Market surveys > United States. Consumer behavior > United States > Case studies. Market surveys > United States > Case studies.