Advertising and promotion an integrated marketing communications perspective
| 主要な著者: | , |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
[Singapore]
McGraw-Hill Education (Asia)
2003, ©2004.
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| 版: | Sixth edition. |
| シリーズ: | The McGraw-Hill/Irwin series in marketing
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| 主題: |