Marketing management knowledge and skills

Marketing management knowledge and skills

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书目详细资料
Main Authors: Peter, J. Paul (Author), Donnelly, James H. Jr (Author)
格式: 图书
语言:English
出版: Boston, Mass. McGraw-Hill/Irwin ©2004.
版:7th edition.
丛编:McGraw-Hill/Irwin series in marketing.
主题:
Marketing > Management.
Marketing > Management > Case studies.