Marketing management knowledge and skills

Marketing management knowledge and skills

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Bibliografske podrobnosti
Main Authors: Peter, J. Paul (Author), Donnelly, James H. Jr (Author)
Format: Knjiga
Jezik:English
Izdano: Boston, Mass. McGraw-Hill/Irwin ©2004.
Izdaja:7th edition.
Serija:McGraw-Hill/Irwin series in marketing.
Teme:
Marketing > Management.
Marketing > Management > Case studies.