Marketing management knowledge and skills

Bibliografski detalji
Glavni autori: Peter, J. Paul (Autor), Donnelly, James H. Jr (Autor)
Format: Knjiga
Jezik:English
Izdano: Boston, Mass. McGraw-Hill/Irwin ©2004.
Izdanje:7th edition.
Serija:McGraw-Hill/Irwin series in marketing.
Teme: