Marketing management knowledge and skills

Marketing management knowledge and skills

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Xehetasun bibliografikoak
Egile Nagusiak: Peter, J. Paul (Egilea), Donnelly, James H. Jr (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston, Mass. McGraw-Hill/Irwin ©2004.
Edizioa:7th edition.
Saila:McGraw-Hill/Irwin series in marketing.
Gaiak:
Marketing > Management.
Marketing > Management > Case studies.