Marketing management knowledge and skills

Marketing management knowledge and skills

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Bibliografiske detaljer
Main Authors: Peter, J. Paul (Author), Donnelly, James H. Jr (Author)
Format: Bog
Sprog:English
Udgivet: Boston, Mass. McGraw-Hill/Irwin ©2004.
Udgivelse:7th edition.
Serier:McGraw-Hill/Irwin series in marketing.
Fag:
Marketing > Management.
Marketing > Management > Case studies.