Peter, J. P., & Donnelly, J. H. J. (2004). Marketing management: Knowledge and skills (7th edition.). McGraw-Hill/Irwin.
Citace podle Chicago (17th ed.)Peter, J. Paul, a James H. Jr Donnelly. Marketing Management: Knowledge and Skills. 7th edition. Boston, Mass: McGraw-Hill/Irwin, 2004.
Citace podle MLA (9th ed.)Peter, J. Paul, a James H. Jr Donnelly. Marketing Management: Knowledge and Skills. 7th edition. McGraw-Hill/Irwin, 2004.
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