APA-Zitierstil (7. Ausg.)

Peter, J. P., & Donnelly, J. H. J. (2004). Marketing management: Knowledge and skills (7th edition.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul, und James H. Jr Donnelly. Marketing Management: Knowledge and Skills. 7th edition. Boston, Mass: McGraw-Hill/Irwin, 2004.

MLA-Zitierstil (9. Ausg.)

Peter, J. Paul, und James H. Jr Donnelly. Marketing Management: Knowledge and Skills. 7th edition. McGraw-Hill/Irwin, 2004.