Hair, J. F. J., Bush, R. P., & Ortinau, D. J. (2004). Marketing research: Within a changing information environment (edition 2.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationHair, Joseph F. Jr, Robert P. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. edition 2. New York: Irwin/McGraw-Hill, 2004.
MLA (9th ed.) CitationHair, Joseph F. Jr, et al. Marketing Research: Within a Changing Information Environment. edition 2. Irwin/McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.