APA-Zitierstil (7. Ausg.)

Hair, J. F. J., Bush, R. P., & Ortinau, D. J. (2004). Marketing research: Within a changing information environment (edition 2.). Irwin/McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Hair, Joseph F. Jr, Robert P. Bush, und David J. Ortinau. Marketing Research: Within a Changing Information Environment. edition 2. New York: Irwin/McGraw-Hill, 2004.

MLA-Zitierstil (9. Ausg.)

Hair, Joseph F. Jr, et al. Marketing Research: Within a Changing Information Environment. edition 2. Irwin/McGraw-Hill, 2004.