Marketing research within a changing information environment

Marketing research within a changing information environment

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Bibliographic Details
Main Authors: Hair, Joseph F. Jr (Author), Bush, Robert P. (Author), Ortinau, David J. (Author)
Format: Book
Language:English
Published: New York Irwin/McGraw-Hill ©2004.
Edition:edition 2.
Series:Irwin/McGraw-Hill series in marketing
Subjects:
Marketing research.