APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (1999). Basic marketing: Global-managerial approach (13th ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: Global-managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: Global-managerial Approach. 13th ed. Irwin/McGraw-Hill, 1999.