Basic marketing global-managerial approach

Basic marketing global-managerial approach

Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Boston Irwin/McGraw-Hill c1999.
Edition:13th ed.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
Marketing > Management.