Marketing concepts and strategies

Detalles Bibliográficos
Main Authors:	Dibb, Sally (Author), Simki, Lyndon (Author), Pride, William M. (Author), Ferrell, O.C (Author)
Formato:	Libro
Idioma:	inglés
Publicado:	Boston Houghton Mifflin c2001.
Edición:	Fourth European edition.
Subjects:	Marketing.