Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Dettagli Bibliografici
Autore principale: Shimp, Terence A. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Fort Worth, Texas The Dryden Press ©1997.
Edizione:Fourth edition.
Serie:The Dryden Press series in marketing
Soggetti:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.