Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Xehetasun bibliografikoak
Egile nagusia: Shimp, Terence A. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Fort Worth, Texas The Dryden Press ©1997.
Edizioa:Fourth edition.
Saila:The Dryden Press series in marketing
Gaiak:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.