Advertising, promotion, and supplemental aspects of integrated marketing communications
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Fort Worth, Texas
The Dryden Press
©1997.
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| Edisyon: | Fourth edition. |
| Seri Bilgileri: | The Dryden Press series in marketing
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| Konular: |