Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

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Bibliographic Details
Main Author: Shimp, Terence A. (Author)
Format: Book
Language:English
Published: Fort Worth, Texas The Dryden Press ©1997.
Edition:Fourth edition.
Series:The Dryden Press series in marketing
Subjects:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.