Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

Taispeáin gach leagan (4)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Shimp, Terence A. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Fort Worth, Texas The Dryden Press ©1997.
Eagrán:Fourth edition.
Sraith:The Dryden Press series in marketing
Ábhair:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.