Advertising, promotion, and supplemental aspects of integrated marketing communications
| Главный автор: | |
|---|---|
| Формат: | |
| Язык: | English |
| Опубликовано: |
Fort Worth, Texas
The Dryden Press
©1997.
|
| Редактирование: | Fourth edition. |
| Серии: | The Dryden Press series in marketing
|
| Предметы: |