Advertising, promotion, and supplemental aspects of integrated marketing communications
| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Fort Worth, Texas
The Dryden Press
©1997.
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| Editie: | Fourth edition. |
| Reeks: | The Dryden Press series in marketing
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| Onderwerpen: |