Citazione Stile APA (7a Edizione)

Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). The Dryden Press.

Citazione stile Chigago Style (17a edizione)

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth, Texas: The Dryden Press, 1997.

Citatione MLA (9a ed.)

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. The Dryden Press, 1997.