APA citiranje

Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth, Texas: The Dryden Press, 1997.

MLA citiranje

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. The Dryden Press, 1997.