APA (7th ed.) Citation

Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth, Texas: The Dryden Press, 1997.

MLA (9th ed.) Citation

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. The Dryden Press, 1997.