Citação norma APA

Shimp, T. A. (1997). Advertising, promotion, and supplemental aspects of integrated marketing communications (Fourth edition.). The Dryden Press.

Citação norma Chicago

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. Fort Worth, Texas: The Dryden Press, 1997.

Citação norma MLA

Shimp, Terence A. Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications. Fourth edition. The Dryden Press, 1997.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.