Do you MSME? development of a perception-based marketing framework for micro, small, and medium-sized (MSM) calamansi (Citrofortunella microcarpa) juice drink enterprises in the National Capital Region (NCR) amidst the COVID-19 pandemic

Do you MSME? development of a perception-based marketing framework for micro, small, and medium-sized (MSM) calamansi (Citrofortunella microcarpa) juice drink enterprises in the National Capital Region (NCR) amidst the COVID-19 pandemic

The study developed a perceptual marketing framework for micro, small, and medium-sized (MSM) calamansi (Citrofortunella microcarpa) juice drink enterprises in NCR amidst the COVID-19 pandemic. Using a usage, attitude, and image (UAI) survey, specific market segments were determined. Moreover, exter...

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Bibliografski detalji
Glavni autor: Dionisio, John Ray O. (Autor)
Daljnji autori: Pagulayan, Jin Mark DG (thesis adviser.)
Format: Disertacija
Jezik:English
Filipino
Teme:
Citrus juices > National Capital Region (Philippines).
Citrus fruits > National Capital Region (Philippines).
COVID-19 Pandemic, 2020- > National Capital Region (Philippines).
Small business > National Capital Region (Philippines).