A rating-based conjoint analysis on the drivers of choice for plant-based meat alternatives (PBMAS) in Metro Manila

The demand for plant-based meat alternatives (PBMAs) has been increasing in popularity in the Philippines. A better knowledge of the drivers of choice that motivate Filipino PBMA purchasers and consumers is necessary to increase its marketability in the country. The study aims to determine which PBM...

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Tác giả chính: De Leon, Jonas Voltaire G. (Tác giả)
Tác giả khác: Gozales, Benjamin A. (adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
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