Consumer behavior towards rabbit meat and its potential as pork alternative

Consumer behavior towards rabbit meat and its potential as pork alternative

The study aimed to determine the consumer behavior towards rabbit meat (RM) and its potential as a pork alternative through online and traditional surveys. Regular meat consumers (n=247) from Batangas aged 20-59 yrs old were surveyed regarding: (1) consumer knowledge about RM, (2) drivers of and (3)...

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Chi tiết về thư mục
Tác giả chính: Banawa, Roselle Niña F. (Tác giả)
Tác giả khác: Pagulayan, Jin Mark DG (thesis adviser.)
Định dạng: Luận văn
Ngôn ngữ:English
Những chủ đề:
Rabbit meat > Philippines.
Rabbit meat industry > Philippines.
Meat industry and trade > Philippines.
Consumer behavior > Philippines.
Consumers' preferences > Philippines.