Consumer behavior towards rabbit meat and its potential as pork alternative

Consumer behavior towards rabbit meat and its potential as pork alternative

The study aimed to determine the consumer behavior towards rabbit meat (RM) and its potential as a pork alternative through online and traditional surveys. Regular meat consumers (n=247) from Batangas aged 20-59 yrs old were surveyed regarding: (1) consumer knowledge about RM, (2) drivers of and (3)...

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Bibliographic Details
Main Author: Banawa, Roselle Niña F. (Author)
Other Authors: Pagulayan, Jin Mark DG (thesis adviser.)
Format: Thesis
Language:English
Subjects:
Rabbit meat > Philippines.
Rabbit meat industry > Philippines.
Meat industry and trade > Philippines.
Consumer behavior > Philippines.
Consumers' preferences > Philippines.