Consumer behavior towards rabbit meat and its potential as pork alternative

Consumer behavior towards rabbit meat and its potential as pork alternative

The study aimed to determine the consumer behavior towards rabbit meat (RM) and its potential as a pork alternative through online and traditional surveys. Regular meat consumers (n=247) from Batangas aged 20-59 yrs old were surveyed regarding: (1) consumer knowledge about RM, (2) drivers of and (3)...

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Dades bibliogràfiques
Autor principal: Banawa, Roselle Niña F. (Autor)
Altres autors: Pagulayan, Jin Mark DG (thesis adviser.)
Format: Thesis
Idioma:English
Matèries:
Rabbit meat > Philippines.
Rabbit meat industry > Philippines.
Meat industry and trade > Philippines.
Consumer behavior > Philippines.
Consumers' preferences > Philippines.