Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

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Detalhes bibliográficos
Principais autores: Thompson, Arthur A. 1940- (Autor), Peteraf, Margaret C. (Autor), Gamble, John E. (Autor), Strickland III, A. J. (Autor)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill/Irwin 2012.
Edição:Eighteenth edition.
Assuntos:
Strategic planning.
Strategic planning > Case studies.