Crafting and executing strategy the quest for competitive advantage : concepts and cases

Crafting and executing strategy the quest for competitive advantage : concepts and cases

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Detalhes bibliográficos
Main Authors: Thompson, Arthur A. 1940- (Author), Peteraf, Margaret C. (Author), Gamble, John E. (Author), Strickland III, A. J. (Author)
Formato: Livro
Idioma:English
Publicado em: New York McGraw-Hill/Irwin 2012.
Edição:Eighteenth edition.
Assuntos:
Strategic planning.
Strategic planning > Case studies.