Which ad pulled best? 20 case histories on how to write and design ads that work

Opis bibliograficzny
1. autor:	Purvis, Scott (Autor)
Format:	Książka
Język:	angielski
Wydane:	New York McGraw-Hill Create [2011]
Wydanie:	Tentth edition.
Hasła przedmiotowe:	Advertising > Study and teaching. Advertising copy > Evaluation > Study and teaching.