Cita APA (7th ed.)

Perreault, W. D. P., Cannon, J. P. P. D., & McCarthy, E. J. P. (2015). Essentials of marketing: A marketing strategy planning approach (14th Edition.). McGraw-Hill Education.

Cita Chicago (17th ed.)

Perreault, William D. Ph.D, Joseph P. Ph. D. Cannon, i E. Jerome Ph.D McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. New York: McGraw-Hill Education, 2015.

Cita MLA (9th ed.)

Perreault, William D. Ph.D, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. McGraw-Hill Education, 2015.